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How do we show all of the above visually? We see things differently.

The Casumo Glasses

What if there were some magical Casumo Glasses that you could put on and see the world differently?

How would something very boring look like with Casumo Glasses? How would normal poker chips look like? Maybe something like the ones on your right?

That’s how we should view the world at Casumo.

The very basics

Use of colour

Different styles. Same brand.


We can afford to mix and experiment with different styles (2d, 3d, live action or animation), as long as we always fulfill our brand promise and utilise our colours in the correct way.

Use of colour in photography


Colour is not just about our palette. It extends in photography. Grading is an important identifier in our brand, and although there are other things a photo communicates, the colour grade helps identify us and keeps consistency.

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Use of colour in live action

Use of colour in animation

Using motion as a brand asset.

The Reveal

Rationale behind the animation

Animation

5 bars when Portrait mode
3 bars when Landscape mode

16:9 should always have 5 equal bars – Direction ↑

9:16 should always have 3 equal bars
Direction ↑

1:1 should always have 3 equal bars
Direction ↑

Example

Reveal – intro animation

is used when we would like to introduce ourselves immediately.

Reveal – outro animation

is used when we would like to finish with the logo. A clear example would be for TVC, shown below.

End Plates

End plates should always end with a teal logo on a purple background

Size of logo

One easy way to find out the dimension of the logo is to divide the 16:9 end plate into 5, and into 3 when we have a portrait or 1:1 aspect ratios.

The container theory

The container theory in practice

Casumo Social

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Casumo, Malta

The Unicorn Centre
Triq Il-Uqija, Is-Swieqi
SWQ 2335, Malta
[email protected]

Casumo, Macedonia

Vasil Gjorgov 5, Skopje 1000, North Macedonia
[email protected]

Casumo, Gibraltar

Suite 5B, Watergardens, Block 1. GX11 1AA, Gibraltar
[email protected]

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