How do we show all of the above visually? We see things differently.
The Casumo Glasses
What if there were some magical Casumo Glasses that you could put on and see the world differently?
How would something very boring look like with Casumo Glasses? How would normal poker chips look like? Maybe something like the ones on your right?
That’s how we should view the world at Casumo.
The very basics
Use of colour
Different styles. Same brand.
We can afford to mix and experiment with different styles (2d, 3d, live action or animation), as long as we always fulfill our brand promise and utilise our colours in the correct way.
Use of colour in photography
Colour is not just about our palette. It extends in photography. Grading is an important identifier in our brand, and although there are other things a photo communicates, the colour grade helps identify us and keeps consistency.
Use of colour in live action
Use of colour in animation
Using motion as a brand asset.
The Reveal
Rationale behind the animation
Animation
5 bars when Portrait mode
3 bars when Landscape mode
16:9 should always have 5 equal bars – Direction ↑
9:16 should always have 3 equal bars
Direction ↑
1:1 should always have 3 equal bars
Direction ↑
Example
Reveal – intro animation
is used when we would like to introduce ourselves immediately.
Reveal – outro animation
is used when we would like to finish with the logo. A clear example would be for TVC, shown below.
End Plates
End plates should always end with a teal logo on a purple background
Size of logo
One easy way to find out the dimension of the logo is to divide the 16:9 end plate into 5, and into 3 when we have a portrait or 1:1 aspect ratios.
The container theory
